Communities should be involved in all aspects of the health care available to them—from the way health services are designed and delivered to how they’re managed and overseen. That’s why we advocate for communities to help choose and support their community health workers, for linking paid frontline workers with community volunteers, and for using technology to optimize health services and make health systems accountable to the populations they serve. Through our context-specific community mobilization strategies, we help countries provide their people with the care they need, where they need it.

Our key approaches include:

• Forming community partnerships to define and monitor the quality of health services
• Partnering with mentor mothers, lay health workers, and others through client engagement models that help deliver essential services
• Using service outreach models—such as our male circumcision campaigns and mobile family planning services—to reach clients at the community level
• Engaging community leaders, religious leaders, and other influencers to promote health services and behavior change