The Integrated Social Marketing Program (ISM) is a five-year project designed to improve people’s health and increase the use of health products and services throughout Madagascar.

The main objective is to use social marketing principles to improve the health of the Malagasy people, particularly vulnerable groups such as children below 5 years, women of reproductive age, youth between 15-24 years, and people living in underserved areas. IntraHealth is a partner on the project, which is led by PSI Madagascar.